Monday, May 12, 2008

Frank's Legacy in 2008 And Beyond

I read an article today on the Los Angeles Times website summarizing the current status of the Frank Sinatra empire. It details the deal the Sinatra children made with Warner Music Group Corp. in 2007 to "re-release" Frank Sinatra to the world via never before heard recordings, advertising, a feature film (directed by Martin Scorsese), and possibly a casino.

It is very clear that the Sinatra family is ultra-protective of Frank's legacy and up until now I've found their tenacity to be 100 percent appropriate. But I worry that the term "Frank Sinatra" will soon become synonymous with gambling, drinking and egotistical swagger instead of the traits that Frank truly represented: pure talent, strong work ethic, and philanthropy. This is what happens when a living, breathing icon dies and is deconstructed to fit snugly into a corporate brand.

In a perfect world the Sinatra family would simply let Frank's work guide his legacy. They would periodically release his archives to the public in the form of never before heard live concerts and recordings. This would maintain the buzz around Frank's name and ensure that the older generations would have something fresh to talk about to younger people that would act as a bridge to Frank's classic recordings. Frank would have a place on countless iPods and kids would look him up on Wikipedia to learn a little more about the man. Unfortunately, as a result of this deal, I believe many kids will first hear of Frank Sinatra through an internet advertisement or a gaudy image on the side of a hotel/casino and see him only as some deceased singer who their grandparents used to listen to on something called a record player.

As a fan, it was a bit jarring a few years ago in Las Vegas to see Frank's image on slot machines while a short clip of "I've Got The World On A String" played with each pull of the arm. It is now apparent that this was just the beginning...Frank Sinatra the man has become Frank Sinatra the brand. Inevitable, I suppose. Sad nonetheless.

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Monday, March 10, 2008

Two Frank Sinatras on the Palm Springs Walk of Stars

Frank Sinatra Jr. has joined his famous dad and sister on the Palm Springs Walk of Stars.

The 64-year-old singer received star No. 307 on Palm Canyon Drive.

Sinatra noted that he used to play on the same street as a kid.

"This has been quite a sentimental journey," he said Thursday.

Nancy Sinatra said her brother deserves the honor because he "is practically, single-handedly, keeping the American songbook alive."

Courtesy: Monterey County Herald

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Wednesday, February 20, 2008

Frank Sinatra Countrywide Celebrity Golf Invitational


The 20th Annual Frank Sinatra Countrywide Celebrity Invitational begins tomorrow in Indian Wells, CA. Notable celebrities scheduled to attend include Pat Boone, Jerry Vale, Joe Mantegna, Cheech Marin, and Alan Thicke as well as many retired sports stars. Liza Minelli will perform Saturday night with the golf taking place on Friday and Saturday. Events and activities are scheduled Thursday through Sunday.

http://www.sinatragolf.org

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Monday, January 28, 2008

The Sinatra Stamp

Frank Sinatra receives the highest honor given by the United States Postal Service..His very own likeness on a 42 cent Stamp...CCVariety.TV was there with his family to share in the celebration.

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Saturday, January 12, 2008

Frankie, the blue-eyed koala bear

With his piercing blue eyes, tiny Frankie is one of a kind - the world's only blue-eyed koala.

His striking peepers have dumbfounded animal carers at his Dreamworld home on the Gold Coast.
Initially worried, staff ran tests but found that apart from some reduced pigmentation, Frankie, dubbed after ol' blue eyes Frank Sinatra, had perfect vision.

Dreamworld supervisor Michelle Barnes said she doubted her own vision when she first saw Frankie's eyes.

While Frankie, now nine months old, was the centre of media attention yesterday, the general public will have to wait a couple of months before he is ready to face the public for the first time.

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Tuesday, December 18, 2007



THE SINATRA STAMP IS UNVEILED

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Wednesday, December 5, 2007

Ol' Blue Eyes will get his own postage stamp next spring.

WASHINGTON (AP) -- Frank Sinatra will soon get a new starring role: as the face on a postage stamp.
The stamp commemorating Frank Sinatra was announced Wednesday by Postmaster General John Potter, who called the crooner "an extraordinary entertainer whose life and work left an indelible impression on American culture."
"His recordings, concert performances and film work place him among America's top artists, and his legendary gift for transforming popular song into art is a rare feat that few have been able to replicate," Potter said.
The stamp image will be unveiled next Wednesday -- Sinatra's birthday -- at a ceremony in Beverly Hills, California.
While the stamp will be for first-class mail, the rate has not been announced. Currently the letter rate is 41 cents but the postal governing board is thought likely to raise the price next year.
Under new rules a hike in the letter rate would be limited to the rate of inflation, probably to 42 cents if it does go up in the spring.
During his career Sinatra won an Oscar, several Grammy awards and was recognized at the Kennedy Center Honors in 1983. President Reagan awarded him the Presidential Medal of Freedom in 1985.
He was born in Hoboken, New Jersey, in 1915 and died in 1998. The Hoboken Post Office was renamed in his honor in 2002.

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